(Updated)

Sedania subsidiary Offspring Inc expands into new markets

Sedania subsidiary Offspring Inc expands into new markets
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KUALA LUMPUR (May 25): Sedania Innovator Bhd’s 51%-owned subsidiary Offspring Inc, which produces baby products including diapers and wet wipes, is expanding into Cambodia, South Korea, Finland and Spain to further expand Offspring’s global presence.

In a statement today, Sedania said the expansion via partnerships with counterparts in the four countries will see Offspring further expand its export markets, which already include Singapore, Brunei, the Philippines, Russia and the US.

"Sedania owns a 51% stake in Offspring. Offspring is a health tech company focusing on early child care solutions, [which include] producing high-quality organic baby products,” Sedania said.

"Offspring offers products such as eco-friendly baby diapers, biodegradable wet wipes, baby care essentials and household products that use non-toxic, organic and plant-based ingredients, making them one of the pioneers in organic-based products in the region,” Sedania claimed.

Sedania managing director Datuk Azrin Mohd Noor said in the statement that tapping into Spain and Finland after the success in Russia had given Offspring a competitive edge in the European market.

Azrin said Sedania via Offspring is now equipped with a thorough understanding of the European market behaviour. 

"Customer behaviour towards organic and eco-friendly products in this market is slightly more matured compared to other markets we have ventured into. 

"They are well aware of the importance of using safe and organic ingredient products, especially on newborns. Hence, it will not be a challenging task in educating the market there,” he said.

On Bursa Malaysia today, Sedania’s share price had risen 29.5 sen or 32.6% to RM1.20 at 10.17am, with a market capitalisation of about RM362.63 million.

Sedania has 302.19 million issued shares, according to the company’s latest annual report.

Chong Jin Hun