KUALA LUMPUR (April 23): Sedania Innovator Bhd announced today that it has appointed Nisa Ismail as the new chief executive officer for its wholly-owned fintech subsidiary Sedania As Salam Capital.

In a statement today, Sedania managing director Datuk Azrin Mohd Noor said Nisa is an award-winning marketer with 22 years of experience in new business and marketing development, expansion and implementation.

"I believe, with her experience, Sedania As Salam will be able to push forward to become the premier Islamic Fintech company not only in Malaysia but also regionally and internationally," he said.

Meanwhile, Nisa pointed out that consumer behaviour is changing rapidly, hence the first order of business for the Sedania As Salam team will be to focus on being consumer-centric, which will make the difference towards better customer experience through its superior products.

"It is an honour and privilege to take a leadership role with Sedania As Salam especially at the stage that Fintech is taking off in Malaysia and the region as complementary to the financial institution sector as well as convenience for the customers," she added.

Nisa graduated from Oxford Brookes University in Law in 1997. Prior to joining Sedania As Salam, she was the Country Marketing Head and Partnerships (Malaysia & Singapore) for BBazaar Online Marketing Services, which is a part of BankBazaar International.

According to Sedania, Nisa has worked in aviation, telecommunications, banking, market research and E-commerce in Malaysia and regionally.

Shares of Sedania closed up 1 sen or 5.88% today at 18 sen with a market capitalisation of RM44.71 million.