This article first appeared in The Edge Financial Daily, on May 11, 2016.

Jumping into the sports glam trend, premium accessories brand Swarovski has unveiled their Sports Activity Tracking Jewellery in Malaysia. 

The first foray into fitness jewellery for the retailer, Swarovski partnered with California-based fitness tracking developer Misfit to create a bold crystal centrepiece embedded with their tracking technology. Able to log physical activities day and night, it synchronises with the wearer’s smartphone, allowing you to set goals, monitor sleep patterns, log a food diary, share progress among friends using the app, and even take ‘selfies’ with a double tap of the surface. 

Lightweight and water resistant up to 50m, its minimalistic surface also innovatively shows the percentage of activity achieved when tapped, as well as tells the time, all through discreet lights embedded around the surface. 

While it’s not unlike most fitness tracking bands, Swarovski’s offering is distinguished in its glamourous style. “When I talk to women, they say ‘we want to try tracking, but when I go on a date with my husband or boyfriend, or a night out, it doesn’t match the occasion,” said Aymeric Lacroix, Swarovski’s managing director for Southeast Asia.

Besides a sports band, the crystal centrepiece can be removed and swapped onto a Slake bracelet covered in the brand’s signature crystals. There is also the option of a deluxe design bracelet with larger variation of crystals on multiple straps, creating a more striking effect. Colours include pink, blue, grey, white, and black. 

Swarovski’s Activity Tracking Jewellery is retailing at RM780 per set, which comes with a sports band and slake bracelet. For more information and store locations, visit www.swarovskigroup.com.