This article first appeared in The Edge Financial Daily, on December 8, 2015.

Shopping for the perfect engagement ring can be exciting and daunting, all at once — from searching for the ideal stone as well as the preferred cut and design, all while keeping within the budget range. De Beers Diamond Jewellers offers to make the selection process easier through its bespoke in-store service, the For You, Forever tool. 

Equipped with an iPad bearing the For You, Forever application and upon a personal consultation, brand ambassadors will then guide customers through the process of selecting the desired diamond and setting. All you need to do is indicate the preferred style, diamond shape, carat, colour, clarity, ring material and sizes as well as budget and within seconds, an array of rings fitting the criteria will be displayed on the iPad screen. 

The options displayed on the screen may include rings from the UK boutique as well, making the experience akin to shopping in the De Beers boutique in the UK too, without even having to leave Kuala Lumpur! Should your choose to go with a ring that is not in the store in Kuala Lumpur, arrangements will be made to have the desired piece of jewellery shipped here for you, within a particular time frame.

In addition to being able to view the De Beers passport on-screen, the tool also allows customers to view each diamond individually through the eyes of an expert using the De Beers Iris. It slows down what the eyes see in an instant and replicates the differing light conditions to illustrate how all eight sets of facets illuminate simultaneously, resulting in a sparkling diamond even in low light conditions.

The For You, Forever tool enhances the established 4C hand-selection process of colour, clarity, cut and carat, assisting customers in finding that perfect engagement ring without having to leave the De Beers boutique in Kuala Lumpur.

The For You, Forever service is available at the De Beers Diamond Jewellers located at Lot 39A, Ground Floor, Suria KLCC, Kuala Lumpur. Call (03) 2166 8863 for details.