KUALA LUMPUR (Jan 6): Samsung Electronics Co Ltd has announced the appointment of Sangho Jo as its president and chief executive officer (CEO) for Southeast Asia and Oceania.

Prior to this new appointment, Jo held the position of president and CEO for Samsung Electronics in Europe, where he led the business to achieve sustainable commercial growth and brand favourability in 2020, it said in Jan 5 statement.

Jo is not new to the Southeast Asia and Oceania region, as he had worked in Samsung Electronics Singapore (1997), Vietnam (1998–2000) and Malaysia (2007–2008).

"I am pleased to return to Southeast Asia and Oceania and lead one of the vibrant leading hubs for Samsung Electronics globally. I look forward to strengthening the strong relationships we have built with our partners and customers here and exploring exciting new consumer and commercial partnerships, steering Samsung into the next stage of growth in the region," said Jo.

"In an era defined by rapid digital disruptions, we are committed to empowering the digital ambitions of nations, industries and communities in Southeast Asia and Oceania, and to help fulfil the potential of the people here through next-generation technologies," he added.

The company said markets in Southeast Asia and Oceania are integral to Samsung Electronics' long-term growth plans, with the region poised to sustain its rapid economic growth into the next decade, built on the digital ambitions of its cities, industries and communities.

Samsung Electronics noted that Jo will guide the business towards cementing its industry leadership and seizing long-term growth opportunities in this region by forging partnerships, creating operational excellence, and ultimately, building brand trust amongst consumers and enterprises.

In the past decade, Jo has also served as president in the following markets: Samsung Electronics Germany (2019), the UK (2015–2017), Sweden (2012–2014), Austria (2011), Baltic countries (2009–2010), and also served as head of visual display business for Samsung Europe based in South Korea (2017–2018).