KUALA LUMPUR (Nov 29): RHB Asset Management Sdn Bhd (RHBAM) is targeting RM100 million in assets under management (AUM) over the next six months through its RHBAM MyInvest digital online platform and core portfolio fund series with BlackRock, the asset manager said in a press statement released on Tuesday (Nov 29).

RHBAM managing director Eliza Ong said that supplementing the company's own proven capabilities with BlackRock’s extensive investment expertise through the fund series and other funds would allow it to "offer even more assistance to our retail and corporate investment clients to navigate volatile markets”.

“As such, we remain optimistic about investors’ appetite in the current environment, and are targeting to attract RM100 million in AUM for the fund series over the next six months,” she added.

BlackRock head of wealth for Southeast Asia Geir Espeskog said that investors are looking for more digital channels and platforms to manage and evolve their investment portfolios to navigate market volatility, following the end of the 40-year Great Moderation.

“This is precisely what RHBAM MyInvest aims to do ⁠— providing users the choice to enhance access to global markets with options that best suit their investment styles, across the entire wealth planning lifecycle,” said Espeskog.

RHBAM MyInvest, a digital online platform for retail investors, offers the MyInvest Core Portfolio Series powered by model portfolios from BlackRock to enable investors to diversify their investments across regions and asset classes, while showcasing the synergy between BlackRock and RHBAM.

The fund series caters to four types of risk profiles, which are conservative, moderate, aggressive and growth.

“In the near future, RHBAM MyInvest plans to on-board more funds to expand its offerings to cover more Islamic and environmental, social and governance (ESG) themes via the RHBAM MyInvest platform,” said RHBAM.

RHBAM MyInvest offers retail investors the ability to independently invest in over 100 investment options via cash-plan or their Employees Provident Fund (EPF) savings through the EPF's i-Invest platform.

Retail investors can monitor fund performance, view e-statements and their asset allocations, conduct portfolio simulations, as well as set and track investment goals.

“The newly launched RHBAM MyInvest platform provides safe and secure access for our customers to ride on global economic growth, while exploring exciting new investment opportunities,” said Ong.

In 2020, RHBAM MyInvest was introduced to EPF members to invest via i-Invest, which has evolved into a digital investment platform that empowers the investment community in managing their wealth.

“Further enhancements within the RHBAM MyInvest platform are scheduled to be introduced in stages to include even more features and funds designed to address the evolving demands of various investors,” said RHBAM.