KUALA LUMPUR (June 26): RHB Bank Bhd's asset management arm RHB Asset Management Sdn Bhd (RHBAM) has launched RHBAM MyInvest, an online investment platform, for Employees Provident Fund (EPF) members to invest in RHBAM or RHB Islamic International Asset Management Bhd (RHBIIAM) unit trust funds under the list of EPF-Members Investment Scheme (EPF-MIS) online through the EPF i-Invest investment facility.

Customers who are EPF members may access RHBAM MyInvest through the EPF i-Invest investment facility, said the bank in a statement today.

New RHBAM customers who are EPF members can use the facility to open online accounts, while existing customers who are EPF members may activate their account credentials within the RHBAM MyInvest platform to begin transacting.

According to RHB, RHBAM and RHBIIAM offer a wide range of unit trust funds under the list of EPF-MIS in various asset classes to suit the long-term investment goals of their customers.

"Volatile market conditions provide ongoing investment opportunities to our customers as well as EPF members," said RHB group asset management managing director Eliza Ong.

"As digital platforms continue to disrupt and dominate the market and we see more and more investors turning to online platforms to conduct their financial transactions and fulfil their investment needs, the launch of RHBAM MyInvest provides us with great opportunity to serve our investors better," she said, adding that RHBAM will continue to seek opportunities to empower and create better value for its investors, especially in the area of digitalisation.

Moving forward, she noted that RHBAM will be developing new thematic funds in sectors such as e-commerce, cybersecurity and online education.

"It is a fitting time to review our offerings in this rapidly evolving market to take advantage of potential investment upside while mitigating potential risks for our clients," she added.

The launch of the investment platform is in line with RHB Banking Group's Digital Transformation Plan and forms part of its five-year FIT22 strategy to solidify the group's position as a leading financial services provider, said the bank.

As at 11.40am, shares in RHB Bank were down one sen or 0.21% to RM4.80, valuing the bank at RM19.25 billion. About 723,800 shares were transacted.