Quality content vital for print media to face digital era

-A +A

SHAH ALAM (Oct 17): The country’s traditional media "will not collapse" if the agencies change their ways on how they invest their content to face the digital era.

Deputy Defence Minister Liew Chin Tong said this was because there were still many who were willing to spend money for authentic news from the mainstream media and such opportunities should be taken advantage of.

“With the advent of fake news these days, there are still loyal readers ready to pay for authentic news.

“Therefore, the way we spend on content must be changed as I see genuine news media agencies being able to survive in print or online form," he said as a panelist at the forum, ‘Survival of Print Media: Why go soft when you can go hard?’ organised by Universiti Teknologi Mara’s Mass Communication Alumni, in collaboration with the Mass Communication Faculty at UiTM Rembau, Negeri Sembilan here today.

The other panelists were Datuk A. Kadir Jasin, who is media and communications adviser to the Prime Minister, Datuk Khalid Jaafar, who is the adviser to the Economic Affairs Minister, and UMNO Youth vice-chief Shahril Sufian Hamdan.

The forum was moderated by marketing coach and consultant professor Abdul Hamid Mohamed.

Liew said with changing times, the question was whether we have that type of organisations that reflect the thinking of the people,” he said.

On the other hand, Shahril Sufian argued that print media was changing and everyone should recognise the marketability of digital content.

Citing the example of several foreign newspapers, he stated that they were also adapting to the digital age by charging for online content for revenue.

To be in line with the development of the digital era, media agencies should be ‘independent’ and represent the voice of the people and not promote any particular agenda.

“If editorial content is not the voice of the people, if it openly promotes an agenda, no one will read, whether print or online.”

"As such, your (media agency) content needs to be seen as independent and represent the voice of the reader. In addition, it must accept the fact that while the content is good, there must be a digital subscription," he said.