Public Bank launches premier banking scheme for high-net-worth individuals

This article first appeared in The Edge Financial Daily, on December 11, 2018.

(From left) Tay, MasterCard country manager of Malaysia and Brunei Perry Ong, Public Bank deputy chief executive officer Datuk Chang Kat Kiam and senior general manager of retail financial services Chan Chiew Peng at the launching ceremony of the new programme. Tay also announced three exclusive launch campaigns.

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KUALA LUMPUR: Public Bank Bhd has launched its new premier banking programme, the Red Carpet Bank (RCB) Exclusives, together with two new RCB MasterCard Premier Debit Cards — the RCB Elite Debit Card and the RCB Gold Debit Card — to grow its high-net-worth customer base.

The bank said it plans to expand its RCB services throughout the country next year to reach a broader high-net-worth market and enable more of its customers to enjoy the RCB benefits and privileges it offers. Currently, the bank has seven RCB centres spread across Wilayah Persekutuan, Johor and Melaka.

In a statement, Public Bank managing director Tan Sri Tay Ah Lek said the bank’s new RCB Exclusives programme offers benefits like the PB RCB Premier Fixed Deposit/Term Deposit-i Campaign, PB RCB Current and Savings Account (Casa) Campaign, RCB Membership Sign-Up Campaign and RCB Customer Referral Programme.

The fixed deposit (FD)/term deposit campaign offers FD interest rates/profit rates of up to 4.4% per annum for a 12-month placement, while the Casa campaign offers gift items for those who place a prescribed fresh amount. Those who sign up for the RCB programme also get to enjoy a selection of signed-up gifts, the bank said.

Meanwhile, the two RCB MasterCard Premier Debit Cards will serve as membership cards for RCB members and allow them to earn VIP Points on their retail purchases, which can be used to redeem items or Air Miles.

To mark the occasion, Tay said Public Bank will be rewarding its RCB Elite and Gold Debit Card holders with three exclusive launch campaigns, namely Bonus Activation Points of up to 10,000 VIPS Points, 5% cash back on online and overseas transactions, and complimentary access to Plaza Premium Lounge in Malaysia.