SINGAPORE (Dec 4): Insurance provider Prudential sees its role going beyond simply telling people to “buy insurance”. Instead, the life insurer believes in going on a journey with its customers by supporting them through their health and wealth goals, says Ian Warford, chief information technology officer at Prudential Singapore.

The push for this mission comes as Singaporeans have one of the highest global life expectancies, at 83.6 years. Still, over half or 55% of some 1,214 residents surveyed in Prudential’s “Ready for 100” report indicated concerns over being healthy and wealthy enough to live till 100 years old.

One way the life insurer is looking to address this is with its Pulse by Prudential digital health and wellness app. Launched in April at the height of the Covid-19 pandemic, the app offers...(click on link for full story on theedgesingapore.com)