Proton's market share highest since August 2013

-A +A

KUALA LUMPUR (March 2): Proton Holdings Bhd's sales in February grew by over 80% to 9,974 units compared to the same month in 2019.

This is a 17.3% increase over January 2020.

As a result, the national car maker’s market share for February is estimated at 23.8% — the highest since August 2013 — and an increase of 10.3% over February 2019.

“February was a strong sales month for Proton despite the total industry volume (TIV) shrinking compared to January. By being able to maintain our sales growth, our market share is now at its highest point in 77 months," said Proton CEO Dr Li Chunrong in a statement today.

Proton said three models in its current range were the sales stars in February, finishing first in their respective segments.

"The Proton Persona retook the lead in the B-segment Sedan class with 2,653 sales or nearly double that of its closest competitor.

"With 1,973 units sold, the Proton X70 was the most popular SUV in Malaysia for a second consecutive month as customers who ordered early started receiving the 2020 Proton X70. To date, over 7,000 orders have been received, proving that demand in Malaysia for the intelligent SUV remains strong," it added.

The Exora MPV continues to have a stranglehold on the C-segment MPV market.

The Saga continues to be the company’s best-seller in February, with 3,934 units sold and demand still outstripping supply.