Friday 29 Mar 2024
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KUALA LUMPUR (Jan 25): Proton has been named one of the official vehicle brands of the 19th Asian Games Hangzhou 2022, as part of the brands under the Geely Auto Group — an official prestige partner for the Asian Games.

In a statement Monday (Jan 24), national carmaker Proton Holdings Bhd said the recognition not only offers opportunities to support the largest multi-sports event in Asia — to be held in the city of Hangzhou, in Zhejiang province, China, from Sept 10 to 25, 2022, but also further enhances prominence for Malaysia’s national car brand in markets across Asia.

It said all of Proton’s current models, namely the Proton Persona, Iriz, Exora, Saga, X50 and X70, will carry the title of Official Vehicle of the 19th Asian Games Hangzhou 2022.

Proton deputy chief executive officer Roslan Abdullah said the firm wants to offer new ways to enjoy a more enriching 19th Asian Games experience through the campaign.

“Asia’s largest multi-sports event will be an important platform for Proton, and our aim is to connect people from all walks of life to the excitement of both sports and our cars,” he said.

Roslan said that in conjunction with the Hangzhou 2022 games, Proton will kick off the “PROTON Ignite Your Life contest” where customers stand a chance to win prizes when they book and register any Persona, Iriz, Exora, Saga, X50 or X70 from Feb 1 to July 31.

He said the prizes include the grand prize of an exclusive trip to Hangzhou to experience the games live, as well as monthly prizes such as e-vouchers for sporting products.

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