Friday 29 Mar 2024
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KUALA LUMPUR (July 14): Perusahaan Otomobil Kedua Sdn Bhd (Perodua)'s first energy efficient sedan named Bezza will be officially launched on July 21, and will be open for booking at over 181 showrooms across the country from July 16.

Perodua president and chief executive officer Datuk Dr Aminar Rashid Salleh said the Perodua Bezza, which is fully designed by Malaysians with strong support from Daihatsu Motor Co Ltd of Japan, represents the culmination of decades of technology collaboration and technology transfer with Daihatsu.

"It is with their guidance that we are now able to stand on our own with this groundbreaking new model and it is the sedan that fits every Malaysian's needs," he said in a statement.

He added that the Bezza is Perodua's second transformation model after the Axia, and is the automotive group's first global-ready car with the 1.3 litre (L) Advance variant packed with advanced safety features.

The Bezza is produced at Perodua's energy efficient vehicle-certified plant, Perodua Global Manufacturing Sdn Bhd, which is a highly modern facility with over 75% automation rate and also the same plant which produces the Perodua Axia.

"The sedan's name takes inspiration from the word 'Beza' in Bahasa Malaysia, which means 'different'. And that is exactly what Perodua's first [energy efficient] sedan is — distinctly different," said Aminar.

He added that the Bezza breaks all conventions when it comes to what to expect from a compact sedan.

"The double 'Z' in the name, which somewhat resembles the number '22', also subtly alludes to the fact that Perodua has been in the market for 22 years.

"The Beyond Compact tagline also communicates that the Perodua Bezza goes beyond drivers' expectations of what a Malaysian sedan offers," said Aminar.

He added that the advanced technology, amazing usability and affordability of the Bezza is built upon Perodua's trademark of quality, reliability, value and care.

"With features available in luxury vehicles incorporated into the Perodua Bezza plus its attractive design, smooth ride, quality at affordable pricing, increasing our export footprint will become a reality," said Aminar.

The sedan comes in five variants: the 1.0L Manual Transmission and Automatic Transmission; the 1.3L "Premium X" Manual and Automatic Transmission; and the 1.3L "Advanced Version" Automatic Transmission.
 

 

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