Thursday 28 Mar 2024
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This article first appeared in The Edge Financial Daily on August 6, 2019

KUALA LUMPUR: Ni Hsin Resources Bhd has inked an exclusive distributorship agreement (EDA) with Japanese kitchen cookware manufacturer Wonder chef Co Ltd to market the latter’s products in Asean.

In a statement yesterday, Ni Hsin said its unit Ni Hsin Corp Sdn Bhd (NHC) had entered into the EDA to market woks and pressure cookers.

It said Wonder chef’s products are sold at numerous Japanese departmental stores and general merchandising stores, as well as via television shopping to reach  a wider consumer group.

The firm said the main product is the pressure cooker.

NHC managing director Khoo Chee Kong said the EDA marked an important milestone in the corporate history of Ni Hsin Group.

“We will make Malaysia the first successful country to distribute Wonder chef products, and eventually venture into other Asean countries.

“The next countries for immediate market expansion will be Singapore, Thailand and Indonesia,” he said.

Khoo said there is growing demand for quality cookware in Asean, driven by improved living standards and a growing affluent group, adding that Asean with a population of 660 million is an important market to tap besides China and India.

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