KUALA LUMPUR: Global media agency Maxus Global has appointed Glynn Honey as the managing director of Maxus Malaysia, replacing Lorraine Capel who left the agency in the third quarter of last year.

In a statement dated April 8, Maxus Global said the appointment follows an earlier senior appointment which saw Eileen Ooi join the team as general manager, strategy and platforms in the fourth quarter of last year.

The statement said Honey is a “digital native” who joins Maxus Malaysia after leading digital marketing businesses in the United Kingdom and Australia. It said he had spent his entire 23-year marketing career in digital.

“His career highlights include working on one of the first-ever websites to incorporate graphic images in the UK, launching global online banking brand Rabo Bank in Australia, helping Subaru to sell the first-ever car online in Australia, and working with Google on the globally-awarded ‘Build with Chrome’,” the statement added.

It also said Honey joined Maxus after successfully leading Mark, M&C Saatchi in Australia.

Meanwhile, Ooi is the former head of strategy of Carat Malaysia, with previous experience at Mindshare and Starcom.

Maxus Global is part of GroupM, the world’s largest media investment management group that serves as the parent company of all WPP media agencies.

Maxus, the newest of GroupM agencies, was set up in 2008 to take advantage of opportunities created in the digital age and to help its clients to “lean into change”.

This article first appeared in The Edge Financial Daily, on April 13, 2015.