KUALA LUMPUR (May 21): Nestlé Malaysia has launched its Starbucks Premium Instant (Soluble) coffee range.

In a statement earlier this week, Nestlé said the new range consists of Medium Roast and Dark Roast coffees, as well as a variety of coffee beverages.

It said the range is available in multi-serve tins and single-serve formats.

Nestlé Malaysia had introduced Malaysians to ‘Starbucks at Home’ coffee last September 2019.

The range was made up of 11 products, including whole bean and roast and ground packaged coffees, as well as the first-ever Starbucks capsules developed using Nescafé Dolce Gusto proprietary coffee and system technologies.

The products were the first innovation jointly developed by Nestlé and Starbucks after the two companies formally created a global alliance allowing Nestlé to expand its coffee portfolio, beyond Nescafé and Nespresso, adding another iconic brand, Starbucks.

The new coffee beverages are directly inspired by signature Starbucks beverages, available in Cappuccino, Caffè Latte, Caffè Mocha and Caramel Latte.

Nestlé Malaysia Bhd business executive officer, beverarages unit,  Othman Chraibi said the continued collaboration between Starbucks and Nestlé enabled it to move at speed and to expand the Starbucks brand into the instant/soluble coffee segment.

He said all products are crafted with the same high-quality, ethically sourced C.A.F.E. Practices Arabica beans that are served in Starbucks coffeehouses around the world.

Othman said the ‘Starbucks at Home’ Premium Instant (Soluble) coffee range will be available on Lazada and Shopee as well as selected retailers and supermarkets.