MRCB Land sets new sales target of RM100 mil for Alstonia Hilltop Homes

This article first appeared in City & Country, The Edge Malaysia Weekly, on September 16, 2019 - September 22, 2019.

From left: MRCB Land chief operating officers Derek Teh and Chin Chew Fan, Cheah, Yayasan MRCB chairperson Datin Jasmine Abdullah Heng and Yayasan MRCB trustees Jamaludin Zakaria and Datuk Shamrat Sen Gupta at the media event on Sept 6. MRCB Land

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MRCB Land Sdn Bhd, a subsidiary of Malaysian Resources Corp Bhd (MRCB), is on course to achieve its sales target of RM100 million by year end for its Alstonia Hilltop Homes, after having exceeded its initial sales target of RM50 million for the ongoing development at Bukit Rahman Putra in Sungai Buloh, Selangor, said CEO Raymond Cheah during a media event on Sept 6. The event was held at Alstonia’s sales gallery, which is located next to the project site.

“We have achieved RM70 million, or about 30%, in sales within four months of its launch, indicating that it is on a positive track,” he added. The development was launched in May.

According to Cheah, the Home Ownership Campaign has been a “phenomenal success”. The company has been enjoying five times more sales and bookings since the campaign started, he said.

Alstonia, MRCB Land’s second project at the 15-acre Bukit Rahman Putra township, comprises 31 units of 3-storey, 24ft by 75ft and 31ft by 75ft superlink houses (Garden Villas), and 214 condominiums (Garden Heights). The gated-and-guarded development sits on 4.11 acres of freehold land and is slated to be completed in 3Q2023.

The villas will have 4+2 bedrooms with built-ups of 3,500 (intermediate units) to 3,600 sq ft (corner units) while the units at Garden Heights will come with 3, 3+1 and 4+1 bedrooms with built-ups of 1,001 to 1,431 sq ft. Selling prices range from RM700,000 to RM1 million for the condos while that for the villas starts at RM1.8 million.

“Alstonia will be a well-landscaped sanctuary that allows humans and nature to coexist in harmony. Security and safety are also our priority and, therefore, there will be a multi-level security system,” Cheah said.

The development will boast a 20,000-sq ft facility deck featuring a gymnasium, multipurpose hall, water feature, sunken lounge, stepping streams, swimming pool, wading pool, sliding park, hopscotch area, yoga deck, hammock garden, children’s play area, outdoor par course and reflexology path. The maintenance fee starts at 40 sen psf.

Recently, MRCB Land handed over units at Kalista Park Homes — its first development in Bukit Rahman Putra, which is over 90% sold — to buyers. Launched in 2016, Kalista is a freehold landed project comprising 28 superlink houses and 18 semi-detached homes.

The superlink houses, which are fully sold, come with 4+1 and 5+1 bedrooms, and have built-ups of up to 4,200 sq ft. Prices start at RM1.6 million.

Still available at Kalista are six semidees — bumiputera units released recently for sale at prices starting at RM2.5 million. The fully furnished show unit is also for sale at RM3.4 million.

Cheah said the developer is looking to build commercial properties on the four-acre parcel the sales gallery is sitting on.

He added that MRCB Land would also be focusing on its PJ Sentral and Kwasa Sentral developments, which are currently in their planning stage.

At the event, MRCB’s corporate social responsibility arm, Yayasan MRCB, announced that it collected RM25,000 during a donation drive, initiated on July 6 in conjunction with MRCB Land’s Carnival Fun-Tasia customer appreciation event held at its recently completed mixed-use developments VIVO Residences and SOHO at 9 Seputeh. The coin bank was in the shape of a 12ft-tall elephant.

The developer matched the donation with another RM25,000.

Yayasan MRCB trustee Jamaludin Zakaria, in a press release, says the contribution will be used to help underprivileged children and needy families from the B40 group.