Microsoft, Amazon video to join Disney’s cloud movie

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LOS ANGELES: Walt Disney Co’s studio unit said customers of Inc and Microsoft Corp’s video services will get access to the collection on its cloud-based movie storage service from yesterday.

Studios like Disney, which has made blockbuster films like Frozen and Marvel’s Guardians of the Galaxy, have been attempting to steer movie fans towards digital purchases as sales of DVDs decline.

Walt Disney Studios added that it would launch the app on video streaming-device maker Roku Inc and Google Inc’s Android TV on Sept 15, coinciding with the DVD release of Cinderella.

The collection in Disney Movies Anywhere can be accessed through its new app for the Microsoft Xbox 360 and for Amazon’s Fire tablets, Fire TV and Fire TV Stick.

The media company launched Disney Movies Anywhere in February 2014 with Apple Inc’s iTunes, and in November partnered with the Google Play online store and Walmart Stores Inc’s online store Vudu.

The two new additions come on the same day as its early digital release of Marvel’s Avengers: Age of Ultron. — Reuters


This article first appeared in digitaledge Daily, on September 9, 2015.