Thursday 28 Mar 2024
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KUALA LUMPUR (Oct 29): Malayan Banking Bhd (Maybank) has been awarded the premier ‘Brand of the Year’ award at the World Branding Forum in London on Oct 26. Maybank was the only brand that made it into the banking category on Malaysia’s National Winners list.

"This award is a testimony to the strong brand equity that Maybank enjoys amongst its audience, and a great aspiration to all of us in the Group to continue living out our brand values each day. Given that this is a global recognition, it also assures us that we are delivering on our brand promise consistently across the countries where we operate,” said Maybank group chief marketing officer, Mohamed Adam Wee in a statement today.

Mohamed Adam dedicated the award to Maybank’s 47,000-strong staff and its customers around the world, adding that “our employees are the key drivers of our brand delivery and they have been instrumental in manifesting our mission of humanising financial services”.

The same award was also won by some of the world’s best brands such as Apple, Google, Mercedes-Benz, LV, Shell, HSBC, Rolex, CNN, Samsung and Microsoft.

The World Branding Forum is a registered global non-profit organisation which aims to advance the standards, skills and level of education in the industry. 

This is the first year the World Branding Forum is organising such a recognition which comprises two categories - international and national.

“The scoring for the World Branding Awards is unique in that the streams of scoring include public online voting, telephone market research, a brand valuation, as well as voting by a panel of professionals. 

“Maybank scored the highest in all four streams of voting for these awards, and is deservedly crowned as the top banking brand in Malaysia. This is a testament to the hard work by the bank in building its brand,” said Richard Rowles, Chairman of the World Branding Forum, organiser of the World Branding Award.

 

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