KUALA LUMPUR (Jan 28): Maybank has made it into the world's top 500 brands for the first time, after it was named in Brand Finance's Global 500 Brands — the only Malaysian bank and one of two Malaysian brands to be included in this prestigious listing.
In a statement today, Maybank said it achieved a brand valuation of US$4.2 billion (RM17.27 billion), a 32% increase from last year's valuation of US$3.16 billion.
Maybank said it also maintained its position as the top bank brand in Malaysia for the fifth year running, improving its previous rating of AAA- to AAA, and recording an increase in Brand Strength Index (BSI) to 86/100 this year from 82/100 previously. BSI is a key driver that contributes to brand valuation and determines the strength of a brand.
The steady performance was also replicated at the regional level as Maybank was among only eight ASEAN brands listed in the global ranking.
The bank was placed 494 in the world's top 500 most valuable brands list.
Maybank group president and chief executive officer Datuk Abdul Farid Alias said the recognition was a reflection of Maybank's sustained efforts in building closer relationships with its stakeholders and focusing on delivering consistent value through all its products and services.
"We believe it demonstrates how a homegrown brand from Malaysia is defining new standards and raising the bar in the global stage with support from all its stakeholders," he said.
Farid added that Maybank's strategy in developing a meaningful brand experience was centred on its mission to humanise financial services, as well as its commitment to being at the heart of communities where it operates.
"While we will continue to strengthen our brand positioning across all our engagement channels, we are also focusing on providing next-generation customer experience given that technology is rapidly influencing our lifestyles and the way people do banking today," he said.
Meanwhile, Brand Finance Asia Pacific managing director Samir Dixit said regional banks like Maybank had started to threaten some of the established global players and are now competing with the best in the world when it comes to global brand strength and global recognition.
"The Maybank brand has been growing from strength to strength over the years and this milestone achievement is a great reward for their concentrated brand management efforts over the years.
"And in this digitally chaotic world, the humanising financial services aspect will become a long-term competitive advantage for Maybank," he said.