KUALA LUMPUR (June 13): The popular Maxis Business' Spark Engage series returns this year, with a feature on metaphysics expert Datuk Joey Yap's digitalisation journey to inspire entrepreneurs to leverage digitalisation to keep business afloat in these trying times.

The virtual event, to be held on June 16, is themed “How Digitalisation Kept Datuk Joey Yap Ahead” and aims to inspire businesses to embrace change and to keep persevering in these challenging times.

Yap, founder and chief consultant of Joey Yap Consulting group, is well-known for his work in revolutionising the way people view Feng Shui and Chinese metaphysics, with the help of technology.

In this virtual event, he will share why businesses must embrace digital disruptions and leverage technology to unlock more opportunities.

“The tremendous response towards our Spark Engage series evidently shows an appetite among SMEs in Malaysia for conversations and learnings that help them better understand how they can benefit from and apply digitalisation in their own businesses,” Maxis’s chief enterprise business officer Paul McManus said in a press statement.

“Our role as a catalyst for digitalisation drives us to continuously engage with SMEs and enterprises through these platforms, creating value and strong support that enables them to always be ahead in a changing world,” McManus added.

Joining Yap on the virtual stage is Maxis’ head of SME segment Kevin Lee, with media personality Julie Woon as moderator.

Participants of the event will learn about tips on surviving and thriving in today's business landscape based on Yap’s approach, the importance of partnerships and collaborations in reaping more benefits for their business, and lessons gained from Yap’s experiences in digitalisation since 1999.

Participants will also get to know the "five biggest things" that can threaten businesses today.

To learn more and register now for Maxis Business’ Spark Engage event, go to https://www.maxis.my/PRSparkJY.