KUALA LUMPUR (March 12): Maxis Business' Spark Engage series is back with a Spark Engage Forum to inspire businesses through insights and real-life experiences of business leaders across different industries.

Themed "Innovate to Accelerate", Maxis said in a statement that the event, to be launched on March 25, plans to address critical needs to innovate in today's competitive landscape, the role of technology and what it takes to drive business transformation for better efficiency and effectiveness.

It will feature in-depth panel sessions with a keynote address delivered by entrepreneur, consultant and chief executive officer (CEO) of Outthinker, Kaihan Krippendorff, on March 25. Krippendorff will be sharing how businesses can "Unlock an Innovative Mindset in Business Leadership" with relevant, practical and actionable insights that participants can incorporate into their own digital transformation, said Maxis.

As for the panel sessions, they will feature industry experts such as the CEO of Loob Holding Bryan Loo, group executive director of Mamee-Double Decker Pierre Pang, group CEO of AmBank Datuk Sulaiman Mohd Tahir, managing director of Shell Malaysia Trading Shairan Huzani Husain, Maxis' chief enterprise business officer Paul McManus, and Maxis' head of brand and marketing Tai Kam Leong.

"We are thrilled to be organising our Spark Engage series for the third year running with continued success as a result of the tremendous response. Through our continuous engagement with SMEs and enterprises, we have been identifying areas in which they can benefit from strong support from fellow entrepreneurs and business leaders to be future-ready.

"We truly believe that innovation is pivotal for businesses to always be ahead in a changing world. We look forward to inspiring businesses towards achieving resiliency in this accelerating digital economy," said McManus.

To learn more and register now for the Spark Engage event, visit www.maxis.com.my/spark.

Maxis shares closed five sen or 1.09% lower at RM4.53 today, giving the group a market capitalisation of RM35.44 billion. It saw some 2.33 million shares done.