MATRADE outlines 334 programmes in 2021 to help companies boost exports

MATRADE outlines 334 programmes in 2021 to help companies boost exports
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KUALA LUMPUR (Dec 29): Malaysia External Trade Development Corp (MATRADE) will engage with 13,000 Malaysian companies through its exporters development (ED) and export promotion (EP) programmes to help boost exports.

In a statement today, MATRADE said that it had outlined 334 programmes in 2021; of these 277 are ED programmes and 57 are EP programmes.

It explained that the programmes are focused on the creation of more export champions in high-value sectors, with the utilisation of digital platforms, inclusiveness, tapping on current trends and the formation of strategic collaborations

Specifically, the ED programmes focus on equipping companies with the skills to develop a strategic advantage and promote sustainability values under the United Nations’ sustainable development goals.

MATRADE chief executive officer Mohd Mustafa Abdul Aziz said the programmes will focus on helping Malaysian companies penetrate international markets during these challenging times.

He said MATRADE will virtually link foreign buyers with Malaysian companies through its 46 overseas offices worldwide.

“The year 2021 will see MATRADE doubling its efforts in engaging with digital tools to provide more business opportunities for Malaysian companies, particularly small and medium enterprises (SMEs) and mid-tier companies (MTCs). This will be carried out through strategic engagements with the public and private sector in Malaysia and abroad to identify new export opportunities in both conventional and emerging sectors,” Mustafa said.

MATRADE added that it will continue to add value to its signature ED programmes, namely eTRADE 2.0, Bumiputera, Women and Youth Exporters Development Programme, MidTier Companies Development Programme (MTCDP) and X-SEED. Complementing these programmes will be its conferences.

The 57 EP programmes in 2021 will include the participation in international trade fairs and trade missions (Export Acceleration Mission and Trade & Investment Mission). This also includes the international sourcing programme, eBizMatch.

The 2021 EP programmes will focus on key export sectors such as food and beverage services; building materials; lifestyle; oil and gas; aerospace, machinery and equipment; medical and pharmaceutical, among others. Thirty-two EP programmes will be held in Regional Comprehensive Economic Partnership (RCEP) economies, namely Australia, Cambodia, China, Indonesia, Japan, Myanmar, The Philippines, Singapore, Thailand, Vietnam as well as Malaysia.

MATRADE announced that it will be organising the 17th edition of the Malaysia International Halal Showcase (MIHAS) from Sept 9 to Sept 12, 2021.

“Malaysian companies looking to participate in the programmes may contact MATRADE via email at [email protected], MATRADE’s social media channels or visit for more details,” MATRADE said.

Surin Murugiah