Friday 29 Mar 2024
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SINGAPORE (June 3): The term ‘luxury travel’ no longer ascribes to flying first-class or private, Champagne and caviar, or presidential suites with gilded interiors. Rather than jetting off to an exotic island resort for the weekend, even the most well-heeled and discerning of modern travellers are now turning their attention to another realm of exploration: The self.

Bryce Ryde, Vice-President, Luxury Brands & Brand Marketing, Marriott International Asia Pacific, describes this rising consumer trend as a “search for meaning” in travel experiences — be it a company’s founding history and the stories that come with them, or even brand values that resound with the consumers’ own.

“Since a couple of years ago Marriott International has been working with the notion that luxury consumers seek global experiences [through their choice of accommodation]. More recently, we’ve further redefined this with transformational experiences — authentic stories, authentic connections provided by the hotel, to its brand history or...(click on link for full story on theedgesingapore.com)
 

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