PETALING JAYA: Mapex Property Showcase 2015, organised for the first time by Rehda Youth, the youth arm of the Real Estate & Housing Developers’ Association Malaysia, generated sales of RM33.4 million over the five days of the event held in 1 Utama Shopping Centre.

The property exhibition, which ran from last Wednesday to Sunday across three locations within the shopping centre, saw 30 developers promote a variety of projects in the country.

The event drew over 10,000 visitors, comprising of mostly families, young couples, investors and those working at nearby offices.

Rehda Youth chairman and Ken Holdings Bhd group managing director Sam Tan was heartened by the response.

“The main point of the event is to promote and raise awareness, so it’s a bonus to have a sale, especially in this market,” he told The Edge Financial Daily at the showcase’s prize-giving and closing ceremony yesterday.

Participating developers included Beneton Properties Sdn Bhd, Ken Holdings, KIP Group, Land & General Bhd, IJM Land Bhd, GCPG Group, Mah Sing Group Bhd, Paramount Property Sdn Bhd and S P Setia Bhd.

Throughout the week, there were a number of activities for visitors such as a princess-lookalike contest, a colouring contest, a cupcake decoration workshop and interactive gaming sessions.

The exhibition culminated in a ceremony comprised of a prize-giving session for the children’s colouring contest and a lucky draw event that saw five winners walk away with OneCards — 1 Utama Shopping Centre’s membership cards — preloaded with points worth up to RM1,500.

During the ceremony, Rehda Youth also donated RM50,000 to SRJK (C) Puay Chai.

The Mapex Property Showcase 2015 was held in partnership with 1 Utama Shopping Centre, with four more exhibitions in the pipeline this year with other partnering malls. The Edge Media Group is the media partner.

Also present were past Rehda presidents Tan Sri Eddy Chen, Tan Sri Teo Chiang Kok and Datuk Ng Seing Liong.

This article first appeared in The Edge Financial Daily, on March 16, 2015.