KUALA LUMPUR (Oct 17): In conjunction with Visit Malaysia 2020 (VM2020), Malaysia Airlines has its Fly Malaysia campaign.

In a statement today, Malaysia Airlines said it hoped through the campaign, it will further enable the airline via partnerships with relevant tourism bodies and to promote Malaysia to the world.

It will also work closely with Tourism Malaysia as Fly Malaysia campaign will heavily promote Malaysia as the preferred destination for tourists.

Fly Malaysia reiterates the airline as the national icon and flag-bearer of Malaysia and reminds Malaysians of its proud history of its warm hospitality, which is a representation of the country.

“This campaign also works to encourage Malaysians to play a part by participating in the airline’s several social media initiatives in promoting the country,” Malaysia Airlines said.

Malaysian Aviation Group Chief Executive Officer, Izham Ismail said with Fly Malaysia, the Malaysian experience comes alive the moment a traveller steps on-board aircraft and for Malaysians, it is the familiar feeling of being at home, wherever their journey goes.

“As for the airline, Fly Malaysia simply means expressing our service through our culture and to always be Malaysian, for Malaysians,” he added.

The Fly Malaysia campaign will be visible via advertisements and Malaysia Airlines’ social media channels throughout fourth quarter of 2019 until end 2020.

Besides that, Fly Malaysia will see Malaysia Airlines embarking on more sales campaigns together with its sister airlines, Firefly and MASwings to encourage Malaysians to travel local and to connect tourists to Malaysia.

The airline will also be participating and supporting more local scenes as it will be collaborating with Malaysia’s state tourism bodies in promoting domestic destinations.