Thursday 28 Mar 2024
By
main news image

SEPANG (April 3): In its effort to enhance its passengers' travel experience, Malaysia Airlines Bhd today introduced three new digital initiatives, namely MHguardian, MHfeedback and Facebook messenger bot MHChat, and will be introducing another three or four more digital initiatives this year.

Speaking to reporters here today, Malaysia Airlines chief commercial officer Arved von zur Muehlen said the airline has been prioritising its investment in digital advancement over the last 12 months. However, he did not disclose any investment figures.

"Our studies show a continuous trend of mobile-first in aviation. More than half of Malaysians prefer to plan, research and book their trips via mobile. This shows that passengers are more self-sufficient and they want more control over their travels," said Muehlen.

Readily available for download is MHfeedback, a mobile application that allows customers to immediately share their feedback anonymously on their experience with the airline.

Meanwhile, the MHguardian mobile application, targeted to be launched by the third quarter of 2018, enables parents or guardians to track unaccompanied minors throughout their travel with Malaysia Airlines. Muehlen added that this application will also be extended to support unaccompanied elderly passengers and passengers who require special assistance.

MHChat, on the other hand, will be available to use by the second quarter of 2018. This initiative is an interactive Facebook messenger bot that enables customers to make bookings, payments and retrieve passengers' flight itinerary.

 

 

      Print
      Text Size
      Share