Malaysia Airlines to introduce new holiday package campaign

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KUALA LUMPUR (May 2): Malaysia Airlines Bhd (MAB) will launch a new holiday package product in this quarter to enable guests to customise their holiday packages within Malaysia, said group chief marketing and customer experience officer, Lau Yin May.

She said under the package, guests can customise their own special holiday via a combination of flights, accommodation, tours, activities and attractions, so they can discover and experience some of the best places in the country.

"We will have a lot more partners for this new campaign and announce it once ready.

"We are looking to launch it in the next few months," she told reporters after launching the second phase of the Malaysian Hospitality campaign at the airline's new ticketing office at the NU Sentral Kuala Lumpur here, today.

Lau said the holiday package was part of the campaign launched last year.

She said the campaign includes a new app, MHassistant, which offers guests additional features beyond flight tickets.

"Through MHassistant, guests travelling with Malaysia Airlines can download MHvouchers to be used on a host of exciting experiences, including amazing cuisines and shopping," she added.