Friday 29 Mar 2024
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SEPANG (Dec 1): Malaysia Airports Holdings Bhd (MAHB) will "aggressively" embark on more marketing and promotional campaigns in 2017, in its quest to enhance customer experience, particularly in the area of dining at its airports.

Speaking to reporters after officiating the KULinary Dining Choice Award presentation at the Kuala Lumpur International Airport (KLIA) today, MAHB senior general manager of Commercial Services, Mohammad Nazli Abdul Aziz, said the move is timely, in view of two major events next year, namely the 2017 Sea Games and Visit Asean@50 Golden Celebration 2017.

The award honours the best 18 restaurants at KLIA, and at the other terminal (klia2) — which was previously called low cost carriage terminal (LCCT), for their outstanding performance in food quality and overall dining experience. There are about 146 restaurants at both airports.

"We are going to be more aggressive next year [in terms of introducing a more enhanced dining and shopping experience], so our passengers and the surrounding communities can experience what our airports have to offer," he said.

One approach, Nazli said, is to showcase food and beverage (F&B) products that represent both the Malaysian and Asian heritages, in hopes to lure more international travellers and position both KLIA and klia2 as the ideal destinations for all travellers.

With this, he added that MAHB is in talks with three Malaysian airline carriers, namely Malaysia Airlines Bhd, AirAsia Bhd and Malindo Air, to gauge their interests in these initiatives.

At midday break today, MAHB fell 0.47% or 3 sen to RM6.32, with 83,500 shares traded.

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