Mah Sing to launch M Adora in Wangsa Melawati in 2Q

This article first appeared in City & Country, The Edge Malaysia Weekly, on April 20, 2020 - April 26, 2020.

M Adora, which has a GDV of RM378 million, comprises two 31-storey towers with a total of 677 residential units

Yeoh (left, with Leong): Demand for affordable properties in the right location will continue to attract buyers

The cantilevered glass-walled gymnasium and Olympic-length horizon pool are located on the seventh floor

-A +A

Mah Sing Group Bhd will launch the 4½-acre M Adora in Wangsa Melawati in 2Q2020. The leasehold niche development sits across Middle Ring Road 2 from Melawati Mall.

Registration of interest started last December and the project has secured almost 5,000 registrants. The sales gallery and show units will be ready for preview in 2Q2020.

“M Adora is the company’s first residential project in Wangsa Melawati, a mature neighbourhood with proximity to amenities and easy access to public transportation,” says Mah Sing chief operating officer Yeoh Chee Beng.

Mah Sing director of strategy and operations Rachel Leong says, “M Adora is a place where people can find solace in the simple things in life.

“This project is meant to be a good value proposition, whereby the streets in the [Wangsa Melawati] neighbourhood are serene and quiet with lots of trees and shrubs, similar to the residential neighbourhood of Beverly Hills, California, in the US.”

Amenities and facilities

Yeoh and Leong believe the prospects for the development are good, owing to its proximity to shopping malls, international schools, education, healthcare and recreational facilities such as Wangsa Walk Mall, AEON Alpha Angle, Setapak Central Mall, Fairview International School, Tunku Abdul Rahman University College, SMK Taman Sri Rampai, Columbia Asia Hospital, Gleneagles Kuala Lumpur, Zoo Negara and Klang Gates Quartz Ridge.

With a gross development value (GDV) of RM378 million, the project will comprise two 31-storey towers with a total of 677 residential units. Tower A will have 378 units and Tower B, 299 units.

The units will have three configurations of 3-bedroom, 3+1-bedroom and 4-bedroom and measure 850, 1,000 and 1,200 sq ft respectively. The largest units, with a built-up of 1,200 sq ft, will be dual-key. Selling price starts from RM468,000, or an average of RM550 psf. The project is due to be completed by 2Q2023, and the partially furnished units will be fitted with air conditioners and water heaters.

The units caters for those aged 25 to 45, including first-time homebuyers, singletons, upgraders, young working executives, young couples, young families with children, investors as well as buyers from the surrounding areas such as Taman Melawati, Taman Permata, Taman Lembah Keramat, Taman Wangsa Jaya and Desa Setapak.

According to Yeoh, the architectural concept of the development is inspired by the Balinese temple gateway in Bali. “Both towers stand next to each other in a concave arch formation, which will allow all units to have unobstructed views of the surroundings.” The north view of the development will face the mountain view of Klang Gates Quartz Ridge; the south view will face the KL city centre.

The developer will offer a total of 35 facilities spread out on the ground, first, sixth, seventh and 29th floors.

Yeoh highlights two unique features — the cantilevered glass-walled gymnasium and Olympic-length horizon pool called “reflection of the horizon” — located on the seventh floor for residents to enjoy a panoramic view of the surroundings. “We will be sourcing the gymnasium facilities from Technogym — an Italian-based manufacturer and supplier of fitness equipment to mainly luxury hotels.”

Other facilities include a children’s playground, an island Jacuzzi, a multipurpose hall, reflexology path, herb garden, badminton court, sunken lounge, barbecue trellis area, open lawn, nursery, games room, computer and study room, family pavilion, sky bridge and sky deck. “It caters for residents from all walks of life, from the young to the elderly. The maintenance fee is tentatively set at 30 sen psf per month,” says Yeoh, adding that the security system will be multi-tiered. “The security application will be the same as that of our recent project M Luna in Kepong, which will be able to track visitors, food delivery persons and e-hailing drivers using QR codes.

“We will implement QLASSIC assessment during the project construction and completion and, as such, we are aiming for a score of 78%, which is higher than the average score of 73% to 76% in the city centre.”

Green features; central location

The developer plans to incorporate green features in the project, including LED lights in common areas to save energy, enhancing indoor air quality through cross ventilation, using low-volatile organic compound (VOC) paints in all units as well as rain water harvesting to irrigate the landscape.

There will be a total of 1,587 parking bays and each unit will be entitled to at least two parking lots. “The carpark will have an express ramp for residents to drive up to their parking lots on their respective floors to reduce traffic flow,” Yeoh notes.

Other features of the project will include a pneumatic waste collection system, parcel lockers and storage space for selected units behind residents’ respective parking bays.

The neighbourhood is mature and centrally located. “It is easily accessible via Middle Ring Road 2, Duta-Ulu Kelang Expressway, Ampang-Kuala Lumpur Elevated Highway and the Setiawangsa-Pantai Expressway (DUKE 3), which is under construction . One can easily travel to Wangsa Maju, Setiawangsa, Batu Caves, Ampang Jaya, Titiwangsa, Sentul, Bukit Tunku, Mont’Kiara and the KL city centre,” says Yeoh.

Transport hubs within a 3km radius include the Sri Rampai and Wangsa Maju LRT stations, which are part of the Kelana Jaya line. “There will be a free shuttle bus to take residents to and from the LRT stations, which are five to seven minutes’ drive away,” he adds.

Upcoming projects and land banks

Projects in the pipeline include M Luna in Kepong (to be launched in 2Q2020) and Phases 2 and 3 of M Aruna in Rawang (to be launched in May and September res­pectively).

As at Dec 31 last year, the developer had 2,049 acres of undeveloped land bank with an estimated total GDV and unbilled sales of RM25 billion.

“Our sales target for this year is RM1.6 billion and we will continue to offer the ‘luxury you can afford’ concept to buyers, with 84% of the target coming from residential properties priced below RM700,000,” says Yeoh.

“Although the current market conditions remain challenging, demand for affordable properties in the right location will continue to attract buyers. This can be seen from the increased interest in our recent launches.”