Louis Vuitton goes upmarket in smartwatch fight with Apple

Corinne Gretler & Robert Williams

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LVMH wants to sell smartwatches to well-off fashionistas by introducing a techy timepiece under its Louis Vuitton suitcase brand that opens a higher end front in the luxury conglomerate’s fightback against Apple.

Louis Vuitton’s Tambour Horizon starts at US$2,450 (S$3,370), about eight times the price of an entry-level Apple Watch and significantly more than many other connected devices from European watch and fashion brands, as well as more pedestrian gadgets from Samsung Electronics Co.

“We’ll see more luxury brands break up the smartwatch duopoly between... (Click here to read the full story.)