KITA Mesra achieves 89% take-up within a month of launch

This article first appeared in City & Country, The Edge Malaysia Weekly, on January 10, 2022 - January 16, 2022.
The single-storey terraced houses at KITA Mesra have a land size of 1,400 sq ft (Photo by LBS Bina group)

The single-storey terraced houses at KITA Mesra have a land size of 1,400 sq ft (Photo by LBS Bina group)

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The first phase of KITA ­Mesra at KITA @ ­Cybersouth, Dengkil, has recorded a strong take-up of 89% following its official launch on Nov 11, 2021.

KITA Mesra is part of the 633-acre township, sited on Malay reserve land, by LBS Bina Group Bhd. It comprises 646 landed homes – 216 townhouses, 41 double-storey terraced houses as well as 389 single-storey terraced houses.

The single-storey terraced units, which have a total gross development value (GDV) of RM190 million, have a built-up of 1,094 sq ft and land size of 1,400 sq ft. They are priced from RM470,000 to RM682,000.

LBS Bina Group executive chairman Tan Sri Lim Hock San attributes the strong take-up rate to its in-depth market research, which showed a high market demand for single-storey units among the Malay homebuyers in the vicinity.

“As an award-winning township developer, LBS continues to build townships with a variety of product offerings to meet the demands of every family and the market,” he says. “KITA Mesra is an affordable, family-focused, gated and guarded development that aims to enhance liveability for the Malay community. As a project that aims to provide adequate facilities for residents, it balances the needs of a vigorous urban lifestyle and the serenity of nature.”

In line with the township’s tagline “Be closer, together”, KITA Mesra is designed so residents can do things together with their loved ones.

“Family, bonding, a sense of community and safety were translated into the conceptualisation of the development. The houses are designed with openness in mind — wide open spaces on the outside and a fully open-plan concept on the inside,” Lim shares. “Furthermore, parks are located throughout the neighbourhood for the community to engage in various recreational activities.”

Other facilities include a community hall, open courtyard area, jogging and cycling tracks, multipurpose courts, reflexology paths and barbeque pods.

Located between Putrajaya and Cyberjaya, KITA @ Cybersouth is in close proximity to various public amenities such as commercial hubs, financial institutions, the government administration centre, international airport and healthcare providers.

It is located within the growing Southern Klang Valley and is easily accessible via major highways including the Putrajaya-Cyberjaya Expressway via the Elite Highway, Maju Expressway (MEX), South Klang Valley Expressway (SKVE), North-South Expressway (NSE), Damansara-Puchong Highway (LDP) and Jalan Dengkil-Banting.


Lim: LBS will continue to develop projects that meet market demand (Photo by LBS Bina group)

KITA @ Cybersouth is also located near local and international institutions of higher learning such as Heriot-Watt University Malaysia, Limkokwing University and Xiamen University.

Given the good market response to KITA Mesra, Lim hopes to launch more landed properties, especially single-storey terraced houses, at KITA @ Cybersouth.

“We are looking to launch KITA Bestari next, sometime this year. It is a single-storey terraced house development with similar land size as KITA Mesra,” says Lim, declining to elaborate.

He highlights that the township has a variety of products such as terraced houses, townhouses, serviced apartments, shops and commercial units.

“LBS plans to launch [products with] an estimated total GDV of RM850 million in KITA @ Cybersouth township this year, which will consist of a mix of property types such as serviced apartments, shops, townhouses and terraced houses,” he adds.

Despite the rapid spread of Omicron worldwide, Lim believes that Malaysia’s high vaccination rates will be able to limit the economic fallout.

“The initiatives under the national budget and 12th Malaysia Plan will also spur the local economy, generating and retaining jobs, and a low interest rate environment will encourage home ownership.

“Moreover, Malaysia has a relatively young population and labour force and as such, household formation continues to be strong. With that, LBS will continue to develop projects that meet market demand. In fact, the bulk of our offerings are priced at below RM500,000,” he concludes.