KUALA LUMPUR (May 20): Real estate group Juwai IQI has launched Juwai.asia, the first global portal for Asian consumers outside of China who want to purchase real estate almost anywhere in the world.
Juwai IQI said this is its first major strategic initiative since the merger between Juwai.com and IQI, which was announced in July 2019.
Juwai IQI already has a portal for Chinese real estate buyers under Juwai.com, which has remained the top Chinese portal for international real estate since 2011.
“After the Chinese, other Asians are the most active cross-border real estate buyers in the world,” the company said in a statement today.
“Cross-border buyers — mostly from Asia — purchased 500,000 homes in the G7 countries alone in 2019, worth an aggregate value of US$250 billion.
“Via the two portals, Juwai.asia and Juwai.com, Juwai IQI markets some six million listings per year from 91 countries, to more than 3.3 million monthly users,” it added.
Juwai IQI executive chairman Georg Chmiel said Juwai.asia is the first truly global real estate portal for Asian buyers.
Combined with Juwai.com, the two portals contain some six million listings from across 91 countries worldwide, with a combined value of US$4 trillion.
“Juwai.asia enables you to find your future home. It will connect you with local market agents and sources of financing. And it will provide you with expert advice and market data,” Chmiel said.
Juwai IQI group executive director Daniel Ho said Juwai.asia will allow more people to access the real estate listings, which has already been made available for more than 3.3 million monthly users in juwai.com.
"Real estate agents and developers can now use Juwai IQI’s end-to-end property advertising and sales solution to reach China’s 1.4 billion people and the rest of Asia’s 2.7 billion consumers,” said Ho.
“Marketing on Juwai.asia and Juwai.com creates buyer interest, while our in-house sales agents, events and services help you close the transaction.
“The more than 8,000 salespeople in our IQI network sold US$1 billion of property in 2019 and make up the largest network of real estate agents in Asia,” he said.
“The merger of our two Asian superbrands juwai.com and IQI made us the largest global marketplace for real estate buyers from Asia, both by number of users and customers,” he added.
IQI Global group chief executive officer Kashif Ansari said Juwai.asia builds on the nearly 10 years of experience in Juwai.com, providing buyers with high-quality listings in popular homebuying areas, exclusive professional reports, market data, and expert commentaries and advice.
“Juwai.asia is a marketplace, not just a portal. This is the era of global asset allocation, and most high-net-worth individuals acquire international property for lifestyle, asset diversification and investment goals.
“Real estate is the new global currency, and more investors seek to diversify their investments,” Kashif said, touching on other markets in Asia such as India, which has seen healthy buying activity in the cross-border real estate segment.
“In 2019, Indian buyers spent US$6.9 billion on American residential real estate, making buyers from India the third-largest foreign buyer group in the USA, followed by Mexico, the UK, and the Europeans,” he said.
Juwai.asia, he said, fills the gap left by real estate portals that are currently available in the market, by addressing the unmet needs of buyers and sellers.
“We poured into Juwai.asia all the lessons we learned over the past 10 years of marketing property online via Juwai and selling it offline with our team at IQI.
“We understand the needs of consumers, which makes Juwai.asia more relevant for developers, corporates, individual investors and property agents,” Kashif added.