KUALA LUMPUR (Aug 24): Online payment gateway provider iPay88 Sdn Bhd (‘iPay88’) is set to be the Premier Payment Gateway Partner for the country’s annual #MYCYBERSALE.
#MYCYBERSALE 2017 is Malaysia’s 4th annual online sale — the biggest one to be held yet, in a round-the-clock marathon event from the Oct 9 to 13.
Themed Catalysing Micro Enterprises and Global Trade, #MYCYBERSALE 2017, is returning on a larger magnitude and scale, with at least 1,000 participating eTailers and merchants.
#MYCYBERSALE 2017, which is a collaboration between Malaysia Digital Economy Corporation (MDEC) and PIKOM, The National ICT Association of Malaysia, aims at providing a platform to lure SMEs and micro eRetailers to be part of the eCommerce ecosystem and contribute to the domestic and export revenue.
iPay88 executive director Chan Kok Long said the five-day sale event will be another record breaking year for online sales, with the target of RM300 million set out by PIKOM.
Chan is also the Councillor and eCommerce Malaysia Deputy Chair for PIKOM.
During the #MYCYBERSALE sales period in 2016, iPay88 recorded a significant spike of 65% in cyber shopping transactions via its payment gateway systems, Chan said, from RM21.6 million in 2015 to RM35.6 million in 2016.
He added that amongst the popular purchases were Accessories & Jewellery (over RM12.5 million), Apparel & Footwear (over RM1.5 million), and Group-Buying (over RM450,000).
Chan said a flurry of local Malaysian eMerchants and eRetailers across sectors are expected to take the opportunity to participate in #MYCYBERSALE 2017 to market their brands worldwide.
He explained they include categories from Electronics, Fashion, Baby and Kids, Travel, Health and Beauty, Home and Living, Food and Beverage, Wellness Services, Home Appliances and Sporting Equipment.
Chan said that this year, backed by iPay88 as the payment gateway provider, #MYCYBERSALE 2017 will also see participation of key marketplace players apart from the support of partner associations such as Malaysian Retail Chan Association (MRCA), SME Association, Malaysian Wholesale Federation and The Associated Chinese Chamber of Commerce & Industry of Malaysia (ACCCIM), as well as logistics and fulfillment providers.
“To further help drive participation of more new SMEs at this online sale event, between Aug 1–Oct 31, 50% of setup fee will be discounted on new SME package sign-ups or new product sign-ups (with exception for mPOS and Alipay Barcode Payment).
“Micro eRetailer enterprises and SMEs should not miss the opportunity to be part of this significant event,” Chan said.