KUALA LUMPUR (March 19): Video-on-demand service provider iflix has appointed Diana Boo as country manager for Malaysia and Brunei.
In a statement today, iflix said Boo has over 20 years of experience in the advertising, digital media and ad technology space in Southeast Asia.
Prior to joining iflix, she helmed Publisher Solutions for CtrlShift's Southeast Asian business for over nine years. Prior to CtrlShift, Boo held senior roles at renowned advertising agencies BBDO/Proximity and Saatchi & Saatchi before expanding her portfolio to digital media.
"We are seeing incredible growth and adoption in streaming media and Malaysians are some of the savviest consumers in the region when it comes to digital content. I am excited to spearhead the next stage of iflix's growth and transformation," said Boo.
iflix is now available to over one billion consumers across 25 territories throughout Asia, the Middle East and Africa.