KUALA LUMPUR: Riding on the increasing online shopping and e-commerce trend, Bangkok-based GoBike Co Ltd, a joint venture between a Malaysian and a Thai, has formed a strategic partnership to provide delivery service to FamilyMart’s customers.
“We are indeed delighted that FamilyMart has joined us in this new venture, which we believe will bring a new level of convenience to the residents of Bangkok,” said Lian Wah Seng, CEO of GoBike.
“We are gearing to jump on the online shopping bandwagon as we believe it will be the lifestyle of the future,” Lian said in a statement.
According to eMarketer’s recent report, the total worldwide retail sales are expected to reach US$27 trillion with e-commerce accounting for US$4 trillion or 14.8% by 2020.
Lian, a Malaysian, noted that in Thailand, e-commerce sales are forecasted by KPMG International to reach US$2.9 billion in 2017, reflecting the third fastest growing e-commerce country in Asean following Indonesia and Singapore.
“Our partnership with the Motorcycle Taxi Association allows us access to the largest pool of legalised motorcycle taxi bikers. Besides our ride-hailing services, we offer parcel delivery and shopping services as value-added conveniences to our customers,” he added.
There are close to 600 FamilyMart stores in Bangkok, of which 300 outlets have the frontages for bikers to pick up items for delivery.
Initially, the “Go Mart” offering will cover few areas in Bangkok, namely the Sathorn, Silom and Surawongse, and eventually will expand across the city by the end of 2017.
“This partnership further underlines our parent company, Central Group’s commitment in combining innovation and technology to offer our customers easier access, prompt delivery and overall greater convenience with unique products and services to meet and exceed expectation of customers in all neighborhood.
“Our customers will be able to purchase groceries, beverages and food items from FamilyMart stores in the Silom, Surawongse and Sathorn areas, so busy consumers can have ready-to-eat meals, fresh fruit, snack or ingredients for them to cook their meals be delivered to their doorstep, whether it be at their offices or homes from 10am to 6pm. daily”, said Chiranun Poopat, President of Central FamilyMart, which currently operates 1,135 stores across Thailand.
GoBike Co Ltd is a technology company that provides transportation solutions through the patented GoBike App.