(Updated)

Genting UK's online casino said to be marketed on new platform by Amazon.com unit

Genting UK's online casino said to be marketed on new platform by Amazon.com unit
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KUALA LUMPUR (Aug 25): Genting Malaysia Bhd’s (GenM) indirect wholly-owned subsidiary Genting UK plc is reported to have moved its online Genting Casino operations to a new platform provided by SkillOnNet in collaboration with Amazon.com Inc unit Prime Gaming to expand Genting UK's online footprint across Europe, Inside Asian Gaming (IAG) reported today, quoting SkillOnNet head of corporate development Maor Nutkevitch.

IAG reported that under the new deal, gentingcasino.com will be marketed on the SkillOnNet network by Prime Gaming.

"However, sports betting will be dropped from the online offering, with gentingcasino.com to focus solely on online casino gaming,” IAG reported.

Nutkevitch was quoted as saying in the report that the launch of Genting Casino on the SkillOnNet network aligns with SkillOnNet’s strategy of taking well-known brands and products with untapped potential and using SkillOnNet’s experience and expertise to turn them into market-leading online casinos. 

“We have worked with Prime Gaming on similar projects in the past, in particular the launch of slingo.com, and have enjoyed incredible success. I believe we will be able to replicate this with Genting Casino by once again elevating the player experience,” Nutkevitch said.

IAG reported that the SkillOnNet platform offers a game portfolio comprising more than 3,500 classic slots, video slots, jackpot slots, table games, live casino, instant win and video bingo titles from some of the biggest providers in the industry.

Prime Gaming was formerly known as Twitch Prime, which Amazon acquired for about US$1 billion (about RM4.215 billion) in 2014.

GeekWire reported on Aug 10, 2020 that Amazon, which launched Twitch Prime in 2016, rebranded Twitch Prime as Prime Gaming in August 2020. 

According to Genting UK’s website, the company’s operations comprise 32 UK casino licences, gentingcasino.com, gentingbet.com and Resorts World Birmingham.

Meanwhile, it has a 33rd casino located in Cairo, Egypt, according to the website.

"Since coming to the UK in 2006, Genting has steadily bought, refurbished and built brand-new premises to offer customers the very best in gaming and entertainment,” Genting UK claimed.

On Bursa Malaysia today, GenM’s share price had fallen three sen or 1.02% to RM2.91 at the time of writing, with a market value of about RM16.44 billion.

GenM has 5.65 billion issued shares.

GenM is a 49.5%-owned associate of Genting Bhd, according to Genting Bhd’s website.

Chong Jin Hun