KUALA LUMPUR (April 11): Software solutions provider Fusionex, which specialises in big data analytics (BDA) and Internet of Things (IoT), today announced it has won a major contract with Galaxy Entertainment Group.
Galaxy is a developer and operator of integrated resorts and hotel facilities, such as the Ritz-Carlton, Okura, Banyan Tree and JW Marriot.
In a statement today, Fusionex said through a multi-year deal, the company will be helping Galaxy consolidate all its services and facilities under one platform with in-depth analytics.
Powered by Fusionex's data-driven platform GIANT 2017, travellers will now be able to make multiple reservations for any lodging, entertainment, food and beverage, or travel facility offered under Galaxy's integrated resort umbrella, it said.
Fusionex GIANT 2017, BDA component allows clients the ability to record, analyse, and make sense of all its data, from customer demographics, purchasing habits, seasonal booking trends, and others.
The platform is able to consolidate huge volumes of data, from a vast variety of different formats at near real-time speeds. Data is then analysed to reveal trends, patterns and hidden insights to enable businesses to create targeted marketing campaigns of their products for their guests.
At the same time, these insights will help them streamline their business processes for maximum efficiency.
Fusionex vice president KC Wong said Galaxy's decision to transform its business using GIANT will attract digitally savvy global customers.
"The flexibility and in depth analytical power of this smart tool will benefit not only Galaxy but the tourism industry on a whole.
"While the client is set to enjoy better guest attraction and retention rates, travellers around the world will benefit from using an easier, faster and more intelligent platform to plan out their travel arrangements," said Wong.