SOME 15 organic Italian food companies are coming together in the Organicity project campaign which aims to promote organic European products in Southeast Asia. Mediterranean staples such as extra virgin olive oil, vinegar, cereal, pasta, milk, cheese, cookies, vegetables and wine will be heading our way soon, and best of all — they are certified organically produced.

Many operators in the European Union (EU) are not only aspired to offer products without chemical residues, but also have the intention to avoid polluting the environment. The wines being produced in this joint venture are from grapes grown in soil — where fertility is preserved through the use of organic fertilisers, crop rotations and tillage processes — minimising the impact on the land. These wines, namely pignoletto, white bologna wine and capovite, will soon make their way to Malaysia from the organic Italian wineries.

A wide variety of olive oil, cheese, sauces and pasta are similarly produced with organically-certified means, making them not only truly authentic, but also as healthy as they come. Made of organically-grown ingredients without the use of preservatives, these products have gone through stringent tests and are consequently of impeccable quality.

Organicity is a three-year project co-funded by the EU Commission, the Italian Agriculture and Forestry Ministry and Bioagricoop, an Italian organisation which aims to spread innovations in organic agriculture, and all the products it is responsible for are certified according to EU regulations and standards.

The food products from these 15 companies will soon be available at major retail outlets.

This article first appeared in The Edge Financial Daily, on April 15, 2015.