Thursday 28 Mar 2024
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This article first appeared in The Edge Financial Daily on July 16, 2018

This year marks the 14th time Tropicana Corp Bhd is sending a team to The Edge Kuala Lumpur Rat Race. Since 2004, it has been an annual affair that the employees look forward to every year.

The team has kept coming back for the charity run as it encourages a sense of camaraderie while they have fun, get healthy and boost morale. Those who take part say the experience is always rewarding and enriches their lives.

“There is nothing more meaningful than knowing that, as individuals and as a team, we are able to make a significant difference in the lives of others,” says the team spokesman. “At Tropicana, we believe healthy employees make a healthy company. We make health and wellness a priority in our corporate culture and we value positive social engagement.”

The members say the team dynamic keeps them focused and drives them to cross the finish line, in line with the corporate culture Tropicana cultivates — working together as a team towards a collective goal.

“Moreover, we believe in the same cause as The Edge, which inspires us to give back to the community. The emphasis of our corporate social responsibility projects is on sustainable programmes that provide long-term community benefits and contribute to the progress of the communities where our brand is present,” says the spokesman.

“The Rat Race provides us with another platform to demonstrate our commitment to giving back to the community. It is great to see so many corporations getting together for the same purpose — to contribute to the betterment of society in a sustainable and impactful manner.”

Sustainable business practices not only strengthens business performance, but unlock long-term value for stakeholders and the communities around them, the spokesman says. For Tropicana, this is also a form of CSR as it has a positive impact on society.

“From designing quality homes that reflect the changing lifestyles of homeowners, to building talent within the group, we understand the importance of future-proofing our business and making a positive difference in the lives of those we come in contact with.” — The Edge Malaysia

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