EcoWorld’s duduk brand launches see 70% take-up

This article first appeared in City & Country, The Edge Malaysia Weekly, on March 22, 2021 - March 28, 2021.
The freehold Huni D’ Eco Ardence will comprise two 32-storey towers with a total of 1,728 serviced apartments (Photo by Ecoworld)

The freehold Huni D’ Eco Ardence will comprise two 32-storey towers with a total of 1,728 serviced apartments (Photo by Ecoworld)

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The duduk brand launches of Eco World Development Group Bhd (EcoWorld) in 2H2020, namely Huni D’ Eco Ardence and Se.Ruang D’ Eco Sanctuary, have both seen a take-up rate of 70%.

Launched in September last year, duduk comprises two high-rise projects — with each unit priced between RM300,000 and RM450,000 — in the group’s existing townships. Huni D’ Eco Ardence is located in the Eco Ardence township in Shah Alam while Se.Ruang D’ Eco Sanctuary is sited in the Eco Sanctuary township near Kota Kemuning. The brand will take advantage of the existing infrastructure, built environment and comprehensive amenities within the mature EcoWorld townships.

“Since the launch of our duduk series in September 2020, we have seen positive response for both Huni D’ Eco Ardence and Se.Ruang D’ Eco Sanctuary, and we are confident that the momentum will continue,” EcoWorld president and CEO Datuk Chang Khim Wah says in an email interview.

“The semi-furnished 1,000 sq ft apartments priced from RM393,000 per unit offer what young urban dwellers want — an easy entry into homeownership at an affordable price point that does not compromise their lifestyle choices. The strong demand, coming mainly from young homeowners, will add to the pool of potential upgraders for both of these townships in the future.”

Chang adds, “We anticipate business conditions to remain challenging this year with uncertainties continuing to cloud global and local markets. Nonetheless, the group is confident that we will meet these challenges and move forward with our plans to focus on key segments of the market that have proven depth and resilience.”


Chang: Since the launch of our duduk series in September 2020, we have seen positive response for both Huni D’ Eco Ardence and Se.Ruang D’ Eco Sanctuary (Photo by Shahrin Yahya/The Edge)

Located on an 11.72-acre site, the freehold Huni D’ Eco Ardence has a gross development value (GDV) of RM645 million and will comprise two 32-storey towers with a total of 1,728 serviced apartments. Priced from RM393,000, each unit will have a standard built-up of 1,000 sq ft and 3-bedroom, 2-bathroom layout, and come with two parking bays. The project is due to be completed in 2023.

Meanwhile, Se.Ruang D’ Eco Sanctuary has a GDV of RM358 million and is located on a seven-acre leasehold parcel. Due to be completed in 2023, the two 30-storey towers will have a total of 960 units with standard built-ups of 1,000 sq ft and 3-bedroom, 2-bathroom layouts. Each unit will come with two parking bays.

According to the developer, units in both developments will be semi-furnished, with a master room wardrobe, lights and fans, kitchen cabinets, a hob, two air-conditioner units, two water heaters and a washer dryer, along with smart home features.

Both projects will have facilities such as a swimming pool, wading pool, gym, multipurpose hall, guardhouse, management office, surau, playground and barbecue pits.