Friday 29 Mar 2024
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SHAH ALAM: Domino’s Pizza Malaysia is offering 30% discount on all items to “help ease the burden” of local consumers.

“Given the impact of the rising cost of living and challenges faced by consumers in today’s economy, we felt it is timely to introduce this promotion to help ease the burden and ensure affordability,” said Domino’s Pizza Malaysia and Singapore general manager Shamsul Amree (pic), at the launching of the “Get 30% Off All Menu Items” promotion yesterday.

He also said consumers will be cautious in their spending and consumption will be slower when the goods and services tax (GST) is implemented in April.

“This is why we are taking the initiative to have such a promotion in order to cushion the impact,” he said, adding that Domino’s will be having more value-for-money promotions throughout 2015.

Domino’s will be having eight national campaigns this year, with many layers of promotions to push its revenue.

Futhermore, Shamsul said Domino’s is GST-ready as it has already registered and all the systems are in place.

Meanwhile, the pizza chain is expecting double-digit growth in 2015 as it plans to open 20 to 25 outlets in the country this year. “Last year we posted double-digit growth. We are expecting the same thing this year,” said Shamsul.

He added that Domino’s is still new and the pizza market in Malaysia has yet to mature, therefore the company is still growing and expanding despite a weaker outlook. 

Last year, Domino’s opened 18 outlets in Malaysia.

In Malaysia, Domino’s is managed by master franchise holder Dommal Food Services Sdn Bhd.

To date, there are 125 Domino’s Pizza stores in the country.

 

This article first appeared in The Edge Financial Daily, on January 20, 2015.

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