Doing business in the metaverse

Doing business in the metaverse
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KUALA LUMPUR (May 9): Many big companies globally either plan to or are already in the metaverse. JP Morgan, McDonald’s, Disney, Hyundai, Gucci and Nike are just some examples.

But this activity is not just limited to foreign companies. In Malaysia, businesses are also getting into the metaverse, albeit not on the same scale as their international counterparts.

For instance, Tiger launched its Street Food Virtual Festival last December, where users can pick their avatars, roam around a virtual platform and order food from local vendors, which will be delivered to their doorsteps.

Many other brands have sold non-fungible tokens to customers who then become part of their community.

This trend highlights the importance for Malaysian businesses to begin considering the metaverse as another avenue to reach out to consumers, particularly those from the younger generation.

Read more about it in The Edge Malaysia weekly’s May 9 edition.

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