Thursday 28 Mar 2024
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KUALA LUMPUR (Sept 14): Digi Telecommunications Sdn Bhd is capitalising on Bison Stores Sdn Bhd's 290 outlets in Malaysia to sell Digi's Prepaid LiVE packs.

Digi Telecommunications is a unit under DiGi.Com Bhd while Bison Stores is an entity under Bison Consolidated Bhd, which runs retail outlets under names including myNEWS.com.

Digi chief marketing officer Loh Keh Jiat said in a statement today: "At Digi, we aim to provide convenience to our existing and potential customers by maximising the reach of our latest prepaid offering."

"With majority of Bison Stores' outlets located in high traffic areas such as shopping malls and transportation hubs, we believe that our customers are able to benefit from this increase in accessibility to our products," he said.

At 3:08pm, DiGi.Com shares fell six sen or 1.2% to RM5.04 for a market value of RM39.19 billion. The stock saw some five million shares traded.

 

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