DiGi to focus more on improving services to existing customers

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KUALA LUMPUR (April 14): DiGi.Com Bhd, the third largest telecommunications (telco) operator by subscriber base, said it will increase its effort on improving the services to its existing customers, after a social media uproar on controversial customers treatment by a local mobile network service provider.

"We cannot comment much on what happened, but what we are doing, and has been doing, is to improve our services to customers," DiGi's newly appointed chief marketing officer Loh Keh Jiat told reporters after the launch of a new mobile app called Digi Video Freedom.

"As at the end of last year, we have 12.1 million customers, 62% of them are active users, and 59% are smartphone owners. We are connecting more people via internet. that's good, but not enough," he added.

Loh also said that DiGi's fourth generation long-term evolution (4G-LTE) population coverage has reached 72% nationwide as at Feb 29 this year.

At the launching ceremony earlier, Loh mentioned that the digital video consumption had been growing 7% on-year from 2014 according to a study done by Nielsen.

"We want to connect our customers to various services and offerings that complement their digital lifestyle. Digi Video Freedom is another positive step forward in connecting customers to what matters to them on the internet," he said.

Loh explained that Digi Video Freedom enables customers to consume internet video content at lower expenses.

"Digi sees a shift in internet consumption and believes that a vast majority of the content that people consume online will be video. Introducing the Digi Video Freedom pass is timely in linking our customers to video content at their fingertips. Now they get to watch their favourite entertainment shows, not their internet quota balance," he continued.

The Digi Video Freedom passes are available in two options, an hourly and daily pass which gives customers the freedom to choose based on their internet usage.

The hourly pass costs RM1 for one hour while the daily pass costs RM5 for 24 hours, both with a fair usage policy.

Shares of DiGi were trading unchanged at RM4.75 at noon market break, valuing it at RM36.93 billion.