KUALA LUMPUR (March 23): South Korea’s home appliance brand Cuckoo is bringing back its “Just 1 Cup” water-saving campaign for the third time to celebrate World Water Day, which is held on March 22 annually. 

“Following two successful years, we are pleased to bring our water-saving campaign back for the third time this year. As a healthy home creator, we believe that it is also important to educate and encourage Malaysians to show greater appreciation for water and practice better water management habits at home, especially when access to quality water can be scarce to some. Through the campaign, we hope to inspire Malaysians to start saving water from something as simple as brushing our teeth with just one cup,” says Cuckoo founder and chief executive officer Hoe Kian Choon.

This year’s edition also calls on the public to pledge online for better water conservation habits and better water management practices among Malaysians. The public is invited to show their support and commitment by pledging online through the campaign microsite at www.cuckoo.com.my/worldwaterday2020. 

Cuckoo said the public is also further encouraged to share the World Water Day video produced for the campaign online, with the campaign hashtags: #JIMATSAMASAMA, #WWD2020 and #Just1Cup, inviting others to be part of the movement for better water conservation habits.

“This year’s campaign is special, especially with the support of our brand ambassadors, (Korean Pop artist) Rain and Datuk Seri Siti Nurhaliza. We hope to continue instilling good water-saving habits that are beyond standards in each household through such initiatives and more. Let us begin to #JIMATSAMASAMA from today onwards,” Hoe said. 

The campaign was inspired by studies indicating that every Malaysian wastes 18.92 litres of water when they brush their teeth with the tap running. Meanwhile, Malaysia’s daily water consumption is 210 litres, 27% higher than the 165 litres per capita per day recommended by the World Health Organization (WHO).