KUALA LUMPUR: Australia-based Crown Group Holdings Pty Ltd is launching its new A$250 million (RM719 million) Sydney By Crown in Sydney on Nov 22.

The landmark 220-apartment development will be the only new apartment building  in the central business district to be launched and open for sale before the end of this year, it said in a recent press statement.

The 25-storey building is designed by internationally-renowned Koichi Takada Architects, following an international design competition. The construction is scheduled to be completed in 2017.

Crown Group chief executive officer Iwan Sunito said that the building will mark a new architectural benchmark for Sydney.
 
“We are proud to be able to deliver a truly iconic building in this emerging global city. Sydney by Crown will be unlike anything seen before in Sydney,” he said.

The tower will feature heritage-inspired lower levels transitioning to a modern glass-and-steel tower, capped with more than a dozen steel arches. It is within walking distance to tourist hotspots such as the Sydney Opera House, Darling Harbour and Barangaroo, it said.

According to PricewaterhouseCoopers’s annual Cities of Opportunities study, Sydney is the world’s most livable city.

The group is now accepting expressions of interest for Sydney tower.