Cover Story: Primed to deliver

This article first appeared in Options, The Edge Malaysia Weekly, on August 17, 2020 - August 23, 2020.
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Making quick decisions is part of a day’s work in a gig economy. Lalamove’s Shen Ong talks about the nitty-gritty, stresses and joys of running an on-demand same-day delivery platform.

As Malaysians hunkered down to life transformed by Covid-19 in March, a surprise turn of events punctured the gloom of lockdown and Shen Ong learnt an invaluable lesson: When an opportunity presents itself, move as quickly as humanly possible.

Ong is managing director of on-demand same-day delivery platform Lalamove Malaysia. The company suddenly had to step up to the plate as people rushed to shop for food and groceries online and needed to have their orders brought to their doorstep.

Delivery requests rose 200% in the months after the Movement Control Order (MCO) was implemented and there was a scramble to meet them, Ong says. “We had to get more drivers and made lots of changes fast, like moving people from different teams to help with onboarding, and prioritising certain functions to fulfil orders.”

For the full story, pick up a copy of The Edge Malaysia (August 17, 2020) at your nearest news stands or visit optionstheedge.com.