Cover Story: Happy alchemy

This article first appeared in Options, The Edge Malaysia Weekly, on July 27, 2020 - August 02, 2020.
Cover Story: Happy alchemy
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Listening to customers leads Yvonne Lim to explore new designs and gemstones for Aurora Italia  

Jewellery is all about feeling. Yes, it makes me happy. Not just me — it makes every woman happy. When you have something that matches your outfit for an occasion, it feels different.”

Paying attention to customers, the way her students listened to her when she stood before them in class, has helped Aurora Italia International managing director Datin Wira Yvonne Lim take the company forward.

The alchemy of light, colour and romance that gives Aurora Italia its name is also the base from which its sparkling products are fashioned. Launched in 2017, the home-grown jewellery brand has had more reason to shine — it was listed on Bursa Malaysia Securities on July 24.

For the full story, pick up a copy of The Edge Malaysia (July 27, 2020) at your nearest news stands or visit