Cover Story: The candy man can

This article first appeared in Options, The Edge Malaysia Weekly, on October 19, 2020 - October 25, 2020.
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Himalaya Salt Sports Candy has been flying off the shelves since its launch in 2018, but little is known about the man behind the brand. In this exclusive interview, the low-profile Kenny Low, founder and managing director of Nicko Jeep Manufacture Sdn Bhd, talks to Petrina Fernandez and Emily Yap about his early introduction to the sweet life and building a successful business in an ever-evolving market.

It could have gone one of two ways. Born into a family of confectionery wholesalers, Kenny Low grew up with unfettered access to sweets and treats. He could have sworn off the stuff forever … or made it his calling. He chose the latter.

“You thought Nicko Jeep was a jeep manufacturer, right?” he laughs. “From a young age, I was surrounded by all things snack-related. I gravitated towards candy like any other kid; I ate everything.

“When I was old enough, I helped out in the family business until I created my own brand in 1998. I wanted to sell candy specifically but it’s a very competitive market. So, I thought, how do I offer something no one else had? I decided to buy toys and candy separately and package them together under my own brand. Some of the toys were little jeeps; they were very popular, so we used that in our name. The word ‘Nicko’ doesn’t really have any meaning. We didn’t give it much thought; it was just a sellable and popular product.”

For the full story, pick up a copy of The Edge Malaysia (October 19, 2020) at your nearest news stands or visit optionstheedge.com.